🌎 San Francisco ∙ 👩 18 employees (22%) ∙ 🖥 Sales and marketing
Sharethrough, a digital advertising exchange, laid off 18 employees today (22%). The downsizing primarily affected the company’s sales and marketing teams.
In a blog post, Sharethrough said that its business has been impacted by COVID-19, though there were signs of recovery in June. Brands have been pulling back their advertising spending during the economic slowdown, triggering layoffs at digital advertising firms as well as media companies dependent on ad revenue.
Sharethrough and other ad exchanges may be facing other headwinds beyond economic conditions. Recent initiatives by Apple and Google to restrict data tracking in browsers and mobile apps have the potential to severely shake up an entire advertising ecosystem that depends on this data to target and attribute digital ads. While Sharethrough did not cite this as a factor for its layoff, the company previously shut down its European operations due to restrictions in ad tracking imposed by GDPR.
To help laid-off employees, Sharethrough put together an opt-in list that it shared with Layoffs.fyi (see link below 👇).
Our live Layoffs Tracker has a real-time report of all startups that have done layoffs.