🌎 San Francisco, Minneapolis ∙ 👩💼 70 employees (88%) ∙ 🖥 All departments
Brandless, a direct-to-consumer startup that makes affordable household products, is shutting down and laying off 88% of its staff (see link below for the list👇). 10 employees remain to finish the wind-down process. The company said its business model was unsustainable — a problem that has also plagued other DTC startups because competition for social media advertising has driven up customer acquisition costs. Brandless had raised $292 million, most notably from SoftBank.