Brandless

Brandless shuts down, lays off 88% of staff

🌎 San Francisco, Minneapolis βˆ™ πŸ‘©β€πŸ’Ό 70 employees (88%) βˆ™ πŸ–₯ All departments

Brandless, a direct-to-consumer startup that makes affordable household products, is shutting down and laying off 88% of its staff (see link below for the listπŸ‘‡). 10 employees remain to finish the wind-down process. The company said its business model was unsustainable — a problem that has also plagued other DTC startups because competition for social media advertising has driven up customer acquisition costs. Brandless had raised $292 million, most notably from SoftBank.

Source: Google Sheets